• Marketing
  • Posted 2 years ago
We are hiring for?Web Marketing Specialist (SEO)?for a leading BPO and Digital Marketing companies in the Philippines based in Makati City
The?Web Marketing Specialist (SEO)?will report to the President & CEO and will be part of the Marketing team.
  • Work closely with the rest of Marketing team to ensure marketing strategies, PPC tactics, SEO efforts and social media promotions are driving lead and conversion goals
  • Account management on ad platforms for pay per click (PPC) media such as Google AdWords, Bings Ads, Facebook, LinkedIn, etc
  • Manage SEM campaigns based on critical KPI’s such as CTR, CPC, and specific ROI metrics.
  • Create, categorize and refine Adword keyword lists to create a comprehensive campaign that drives qualifed visitors to website
  • Implement successful bidding strategies and effective keyword management using metrics & data
  • Continually monitor, revise, and conduct ad and landing page tests
  • Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for improving the campaign strategy
  • Support SEO efforts by helping to implement SEO best practices while tracking, optimizing and increasing desired organic traffic
  • Communicate regularly on status, timeline, budget, performance and competitive intelligence analysis with organization
  • Format and prepare periodic search reports for Business Development and other Marketing & Sales departments, including tables, graphs, summaries, and PowerPoint decks.
  • Present relevant data weekly and monthly
Minimum Qualifications:
  • Candidates must have completed a Bachelor’s Degree in Marketing, Management, Business Administration, Advertising, Communication Arts, Mass Communication or any related courses
  • Must have at least 3 years of solid experience as an SEO Specialist handling business-to-business (B2B) clients
  • Must have solid understanding of SEO, PPC, and proficient in various web analytics tools such as Google Analytics, KeywordSpy, Majestic, SEOmoz, Ahrefs, etc.
  • Proficient in Search engine and ad copywriting
  • Ability to manage multiple campaigns and projects
  • Strong tracking, analytics, and reporting skills, including Google Analytics and familiar with with search campaign management tools, including AdWords Editor
  • Work schedule: Amenable to work in dayshift and midshift
  • Work location: Makati City
  • Can start ASAP
For faster processing of your application, please send your updated CV to?Sophie Kuhlman: tsakuhlman@growinc.net and sophie.GROWIncPH@gmail.com
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